Since the introduction and popularization of the internet there is a constant battle between online shops and traditional ones. Some companies, which think wisely, decided to run both traditional store as well as the online service. That is probably the best solution for every company on the market. Still, some people running a business don´t have enough knowledge to do it on their own or not enough money to hire someone who would be able to create such online store for them. That is why we can say that those two different types of shops are at war. Even when a customer decides that he or she would like to buy something online rather than to visit traditional shop, there is still a question which shop to choose. As I recently wanted to sell gold I decided to look for interesting offers online. There is plenty of online shops offering such possibility online and thus it is a hard work to find the best one. It took me almost a day to make a decision about the best offer. What made me choose this particular online shop? First of all the website looked great. I really like the layout presented by them and the content of the site was clearly understandable. What is even important they had an instruction allowing customers to sell gold in five minutes. Everything was clearly presented thus making the transaction fast and simple. Other shops with possibility to sell gold didn´t have such instruction and some users might have problems with that.